With launch nearing closer I'm curious as to what people think we can do to really spread the word about IPY 2 in order to get as many people as possible aware of this shard and wanting to play here. I would say most people that know about IPY 2 right now have either found out through word of mouth or by searching for IPY in Google but there's likely a lot of people who would play a UO classic shard like IPY 2 if they were just aware of it.
I think it would be a good idea for either Az or somebody in the community to create a solid write-up explaining IPY 2, what it entails, a bit of background on UO and IPY, and then screenshots showing what's in store for people. This sort of "master post" can then be pulled from and used by people to spread the word via forums. A post like this will be far more attractive and likely catch peoples interests over something like "Hey check this out www.inporylem.com". I personally have a number of forums I plan to post on about IPY2, ranging from bodybuilding to gaming forums. As well I have been hitting up various guilds I have played against on past UO shards via IRC in order to bring IPY2 to their attention.
I think we really need to help do our part to spread the word about IPY2 in order to get the population here. The staff are going to be very busy making sure the shard is set to launch so it's up to the players to help do our part. I know there was a post on reddit and it resulted in huge traffic influx for a short while, maybe it's a good idea to post about it on any popular forum, even if they have nothing to do with gaming.
So, what I ask is. What will be the best way to spread the good word about IPY 2 ? What methods can we go about doing this? Does anyone have a background in this type of promotion which can shed some insight here?